Intuit, a leading financial software provider, has entered a significant partnership with OpenAI. This collaboration, valued at nine figures, integrates Intuit’s suite of applications with ChatGPT, enhancing user experience in financial management.
New Features of Intuit and ChatGPT Partnership
The integration encompasses various Intuit services, including TurboTax, Credit Karma, QuickBooks, and MailChimp. Users can access these tools through ChatGPT, allowing for personalized financial advice.
Consumer Benefits
- Research credit cards and mortgages using tailored advice based on spending habits.
- Estimated tax refund calculations through access to personal financial data.
- Scheduling appointments with an AIpowered tax expert for live assistance.
Business Applications
- Receive tailored advice to boost revenue based on current business performance.
- Design targeted marketing campaigns for potential customers effortlessly.
- Utilize AI for generating timely invoice reminders.
Intuit’s Investment in AI
For over a decade, Intuit has heavily invested in artificial intelligence, culminating in the introduction of its own AI assistant in 2023. This partnership with OpenAI, including a $100 million contract, expands the scope of AI across its platform, utilizing OpenAI’s advanced models.
Commitment to Financial Guidance
OpenAI aims to strengthen its presence as a reliable source for financial advice. Recently, it acquired ROI, a personal investing app featuring a chatbot that provides investment recommendations to users.
The collaboration between Intuit and OpenAI signifies a substantial leap forward in combining technology and finance. This will enable consumers and businesses to efficiently manage their financial tasks through an interactive platform.