Juicy Couture Unveils Angel Reese as Global Ambassador and Creative Collaborator
Angel Reese: The New Face of Juicy Couture’s Viva La Juicy Fragrance
Juicy Couture has announced a dynamic partnership with twotime WNBA AllStar Angel Reese, introducing her as the brand’s new global ambassador and creative collaborator. At 23, Reese not only becomes the face of the iconic Viva La Juicy fragrance but also takes on a key role in designing her signature apparel line, Angel Couture.
A FullCircle Moment for Angel Reese
For Reese, this collaboration is a dream realized, reflecting her passion for Juicy Couture from a young age. The basketball star, known for her unique blend of sports, fashion, and pop culture, infuses these elements into the collection, providing a fresh perspective on Juicy’s signature velour and graphic designs.
Creating Angel Couture: A Blend of Style and Boldness
In a recent interview, Reese expressed her excitement about working with Juicy Couture, noting the brand’s emphasis on confidence, glamour, and fun. Her Angel Couture line includes updated velour sets, graphic baby Tshirts, and statement separates that reflect her bold style while keeping the wearer’s confidence in mind. The collection maintains Juicy’s iconic DNA while offering versatility and modern flair.
- Updated Track Sets in New Colors
- Graphic Baby TShirts and Hoodies
- Statement Separates for Mix and Match
The Launch and Availability of Angel Couture
The Angel Couture campaign, along with Reese’s appearance in the Viva La Juicy fragrance promotion, officially launches Monday on the Juicy Couture website. The collection is priced between $39 to $139 and will also be available at selected major retailers, including DTLR and JD Sports. The Viva La Juicy fragrance is set for release at Macy’s.
Angel Reese: Balancing Fashion and Athletics
Reese, who was recently selected by the Chicago Sky in the 2024 WNBA Draft, is known for her fashionforward approach both on and off the court. She emphasizes the importance of fashion as part of her personal story, citing it as a means to express herself beyond the sport. Reese’s commitment to fashion provides a counterbalance to her intense athletic career, embodying both grit and glam. “Fashion gives me a space to soften and express every side of myself,” she shared.
Beyond the Court: Advocating for Gender Equality
Angel Reese is more than an athlete; she’s a cultural force bridging the gap between women’s sports and broader societal conversations. Her advocacy for gender equality includes founding the Angel C. Reese Foundation in 2023, a platform dedicated to empowering girls and women through sports, education, and financial literacy.
About Juicy Couture
Owned by Authentic Brands Group, Juicy Couture offers a wide range of women’s, girls’, and babies’ apparel, as well as handbags, shoes, and fragrances. The brand boasts a global presence in 94 countries through 14 freestanding stores and numerous department stores. Juicy’s fragrances rank among the world’s top prestige offerings, available across 25,000 points of sale.
For more on Juicy Couture and Angel Reese’s latest collaboration, visit Emegypt for the full story.