Bath & Body Works has officially announced the 2025 Candle Day Sale dates, much to the delight of its customers. This muchanticipated event will kick off online on December 4 at 10 p.m. ET, and will continue in stores from December 5 to December 7, with store openings scheduled for 6 a.m. each day.
Candle Day Sale Highlights
The 14th annual Candle Day sale offers significant savings on Bath & Body Works’ popular threewick candles, priced at $9.95 each. This price is a substantial reduction from their regular price range of $26.95 to $29.95. Over 180 different candle options will be available during the event.
New and Returning Fragrances
- New limitededition pickle candle: Holiday Dilllight
- Seasonal favorites:
- Vanilla Bean Noel
- Twisted Peppermint
- Winter Candy Apple
- New scents:
- Butterscotch Swirl
- Christmas Road Trip
- Rum Rum Reindeer
- Returning from the vault:
- Smoked Vanilla
- Brown Sugar & Fig
- Snowday
- Blueberry Sugar
- Vanilla Snowflake
Customers are expected to have a purchasing limit of 24 candles per transaction. Historically, popular candle varieties tend to sell out quickly, often by the second day of the sale.
Bath & Body Works Holiday Campaign
The Candle Day sale rolls out alongside Bath & Body Works’ holiday fragrance campaign, which prominently features signature scents like Fresh Balsam, Snowflakes & Cashmere, and Twisted Peppermint. This campaign includes an immersive experience at New York’s Grand Central Terminal, where the comforting fragrance of vanilla and fresh pine fills the air. Additional promotional activities will take place at 46 hightraffic malls across the United States, and select theaters in New York, Los Angeles, and Chicago will also host “scentigrations” of signature fragrances.
“Candle Day is a cherished tradition,” stated Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works. “It’s the ultimate shopping event, where we showcase our highquality candles and deliver exclusive surprises to our customers.”
Jamie Sohosky, Chief Marketing Officer, added that the brand aims to create joyful experiences for consumers. By infusing iconic locations with holiday scents, Bath & Body Works hopes to bring festive cheer to everyday moments.